May 08, 2024
BG’s Positively Speaking
Advertising is a MUST!
Often in the business world, the words “I don’t advertise, it doesn’t pay, nobody reads advertising, everybody knows me.” are spoken with an air of authority.
I suggest that those people take the signs off the company vehicles. Remove the signs from their store, workshop, service area, and office. Eliminate business cards, brochures and rate sheets. Close that new website and stop using all social media communications. Then, one last thing ….. Never, ever talk to anyone about your business.
All of these things are “Advertising” of one kind or another and are essential for a business’s health and future. Without a means of telling prospective customers that your product or service exists, it might as well not exist. Let’s review the typical day of a business owner:………
They wake up after sleeping in a bed covered with advertised sheets and wearing advertised sleepwear. They shower in an advertised shower using advertised soap and dry off with an advertised towel. They dress in advertised clothes, eat a breakfast of advertised cereal, milk, juice, and coffee, then put on an advertised coat and drive to work in an advertised car. At work, they sit at an advertised desk, switch on an advertised computer, and make notes with an advertised pen. Yet this man/woman hesitates to advertise, saying, “Advertising doesn’t pay.”
Finally, when their unadvertised business is unsuccessful, they ADVERTISE their assets and business for sale. Go Figure
Advertising generates sales, and sales are what our economy thrives on. Before manufacturing another fridge, we must sell the one on display.
CONCLUSION: Having a business and not advertising it is much like winking at a pretty girl in a dark room…. you know what you’re doing, but nobody else does!
Advertising Is an Investment, Not an Expense
Glad To See You
A hunter lost his bearings and wandered around the forest in a daze. Suddenly, he spotted another man. Dropping his rifle, he threw his arms around the other’s neck and screamed, “Boy, am I glad to see you! I’ve been lost in these woods for three days!” “Restrain yourself,” cautioned the other sadly, “I’ve been lost here for a week.”
No See-ums?
Editors Quote Book
“Great things happen to those who don’t stop believing, trying, learning, and being grateful.”
—Roy T. Bennett
The Rookie
A rookie cop was calling his station sergeant on his radio. “I’m outside the Plaza Mall,” he reported. “A man has been robbed. I’ve got one of them.” “Which one?” asked the operator. “The one that was robbed.”
Trivia Quiz
(Click Question For Answer)
Your Horoscope
For Amusement Only
ARIES (March 21- April 19): Be discreet. You may not be able to control the circumstances around you, but you can control your reactions to them.
TAURUS (April 20- May 20): You don’t have to settle for second best. You are capable of creating something better for your life.
GEMINI (May 21- June 20): Focus on the present. What is done is done. Your future depends on the actions you take from now on.
CANCER (June 21-July 22): Because actions speak louder than words, you will know that you are loved. Your relationship is on solid ground.
LEO (July 23- August 22): More responsibilities are pushed your way. Give back the ones you cannot handle. Take on only those you can handle.
VIRGO (August 23- September 22): You could find yourself struggling to get what is yours. Don’t be afraid to question those in authority.
LIBRA (September 23- October 22): Concentrate on your finances. A few changes will get you back on track. You are not down and out yet.
SCORPIO (October 23- November 21): Take a deep breath and hold your head high. The present situation will pass, and you will survive.
SAGITTARIUS (November 22- December 21): You could be called to arbitrate. Differing opinions are just that. They could be right or wrong.
CAPRICORN (December 22- January 19): An exciting week is followed by an emotional letdown. Stay busy and show your strength of character.
AQUARIUS (Jan. 20-Feb. 18): Romantically, you are about to have a bumpy ride. Give free rein to your heart and enjoy the excitement.
PISCES (February 19- March 20): What you thought was a private matter becomes public. Show your class; don’t discuss it with outsiders; it will pass.
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New York Soup
When the waitress in a New York City restaurant brought him the soup Du Jour, the Englishman was a bit dismayed. “Good heavens,” he said, “what is this?” “Why, it’s bean soup,” she replied. “I don’t care what it has been,” he sputtered. “What is it now?”
Outside A Local Sports Bar
The Golfer
After an inferior game of golf, a popular club member skipped the clubhouse and started to go home. As he walked to the parking lot to get his car, a policeman stopped him and asked, “Did you tee off on the sixteenth hole about twenty minutes ago?” “Yes,” the golfer responded. “Did you happen to hook your ball so that it went over the trees and off the course?” the cop asked. “Yes, I did. How did you know?” the golfer asked. “Well,” said the policeman seriously, “Your ball flew out onto the highway and crashed through a driver’s windshield. The car went out of control, crashing into five other cars and a fire truck. The fire truck couldn’t make it to the fire, and the building burned down. So, what are you going to do about it?” The golfer thought it over carefully and responded, “I think I’ll close my stance a little bit, tighten my grip and lower my right thumb.”
Blind Date
My mate set me up on a blind date. He said, “She’s a lovely girl, but there’s something you should know. She’s expecting a baby.” I felt like a right idiot waiting in the pub wearing nothing but a diaper!
The Last Word
Sometimes, when everything seems to be falling apart,
it’s actually all coming together.
We invite your comments and suggestions: